With mmi‘s built in voting system it is possible to monitor every function in real-time.
Not only you can see and filter specific target demo’s but you can also filter the persons who actually haven’t heard the tracks enough number of times. Also if person skips the song less than 30 seconds from beginning of the track, the behavior will be tracked as ‘music research’ info.

It all naturally travels back as XML feed to almost any existing music scheduling software such as selector, powergold or music master in real-time.

This is only one of the many features that makes mmi the most powerful mobile platforms for radio station.

Posted in for broadcaster