Even today the vast majority of broadcasters only focusing on their FM and HD (DAB in UK) stations ignoring the fact there are several billion consumers carrying around a handheld device capable of offering multi media and interactive entertainment.

mmi is here to change that offering staggering power to customise content and advertising depending on who’s listening and where they’re listening. The same station could send different music or features to different types of listeners demographics, or a national syndicated show could sound seamlessly local. Most importantly it makes radio interactive allowing click-through advertiser access and enabling an array of information and entertainment possibilities. mmi makes radio relevant in the new media generation and the radio industry part of the lucrative Mobile Media and Entertainment market.

With mmi programmers have instantly available data on usage and trends
which helps ‘em to increase loyalty through a deeper relationship (real time music research info which can be exported to all major music scheduling systems such as: Selector, Power Gold or Music Master)

with mmi’ Digital interactivity” doesn’t mean just banner ads or streaming ad inserts. It means using digital tools to give the people with the power – your audience – what they want the way they want it.

mmi works not just on iPhone but all major platforms such as Blackberry, Symbian, Windows Mobile and G1 as well.