Archive for January, 2009

Access to a wider audience

admin / January 23rd, 2009 / No Comments »

studioEven today the vast majority of broadcasters only focusing on their FM and HD (DAB in UK) stations ignoring the fact there are several billion consumers carrying around a handheld device capable of offering multi media and interactive entertainment. read more »

Targeted advertising possibilities

admin / January 23rd, 2009 / Comments Off

mmi gives the flexibility, accountability and interactivity demanded in today’s multi-platform world. mmi is even able to serve ads based on the listener’s specific GPS location – radio has never been so local.

Imagine instead of just selling audio adverts – you could sell also

  • VIDEO ADVERTS
  • INTERACTIVE ADVERTS
  • TEXT ADVERTS
  • GRAPHIC ADVERTS
  • INTERACTIVE TIE UP’S

Now, that would be something wouldn’t it?

Real-time music research

admin / January 30th, 2009 / No Comments »

With mmi‘s built in voting system it is possible to monitor every function in real-time.research1
Not only you can see and filter specific target demo’s but you can also filter the persons who actually haven’t heard the tracks enough number of times. Also if person skips the song less than 30 seconds from beginning of the track, the behavior will be tracked as ‘music research’ info.

It all naturally travels back as XML feed to almost any existing music scheduling software such as selector, powergold or music master in real-time.

This is only one of the many features that makes mmi the most powerful mobile platforms for radio station.

Real feel radio on your cell phone

admin / January 23rd, 2009 / No Comments »

mmi_small
For the first time radio sounds like RADIO on your handset. There are no silences between tracks and other content (segments are mixed in the phone). Nor annoying drop outs (smaller file sizes and caching)

mmi is so much more than any radio can offer – it sets new standards for the listening experience

  • Higher quality audio (streamed AAC+ files)
  • You can continue listening outside coverage area such as in subways
  • Skip past the songs you don’t like and vote on the tracks you do
  • Get instant links to advertiser information (e.g. book a test drive), song lyrics etc.
  • “Instant Links” – On air features link to more information on your phone (e.g. what’s on links to classified listings)
    You can buy what you’re listing about instantly
  • Check out extra information 
  • Play contests
  • Interact with other listeners 

The best part mmi is free