mmi broadcasting

Access to a wider audience

admin — Fri, 23 Jan 2009 10:41:11 +0000

Even today the vast majority of broadcasters only focusing on their FM and HD (DAB in UK) stations ignoring the fact there are several billion consumers carrying around a handheld device capable of offering multi media and interactive entertainment.

mmi is here to change that offering staggering power to customise content and advertising depending on who’s listening and where they’re listening. The same station could send different music or features to different types of listeners demographics, or a national syndicated show could sound seamlessly local. Most importantly it makes radio interactive allowing click-through advertiser access and enabling an array of information and entertainment possibilities. mmi makes radio relevant in the new media generation and the radio industry part of the lucrative Mobile Media and Entertainment market.

With mmi programmers have instantly available data on usage and trends
which helps ‘em to increase loyalty through a deeper relationship (real time music research info which can be exported to all major music scheduling systems such as: Selector, Power Gold or Music Master)

with mmi’ Digital interactivity” doesn’t mean just banner ads or streaming ad inserts. It means using digital tools to give the people with the power – your audience – what they want the way they want it.

mmi works not just on iPhone but all major platforms such as Blackberry, Symbian, Windows Mobile and G1 as well.

Targeted advertising possibilities

admin — Fri, 23 Jan 2009 10:39:05 +0000

mmi gives the flexibility, accountability and interactivity demanded in today’s multi-platform world. mmi is even able to serve ads based on the listener’s specific GPS location – radio has never been so local.

Imagine instead of just selling audio adverts – you could sell also

VIDEO ADVERTS
INTERACTIVE ADVERTS
TEXT ADVERTS
GRAPHIC ADVERTS
INTERACTIVE TIE UP’S

Now, that would be something wouldn’t it?

Real-time music research

admin — Fri, 30 Jan 2009 11:11:20 +0000

With mmi‘s built in voting system it is possible to monitor every function in real-time.
Not only you can see and filter specific target demo’s but you can also filter the persons who actually haven’t heard the tracks enough number of times. Also if person skips the song less than 30 seconds from beginning of the track, the behavior will be tracked as ‘music research’ info.

It all naturally travels back as XML feed to almost any existing music scheduling software such as selector, powergold or music master in real-time.

This is only one of the many features that makes mmi the most powerful mobile platforms for radio station.

Real feel radio on your cell phone

admin — Fri, 23 Jan 2009 10:38:11 +0000

For the first time radio sounds like RADIO on your handset. There are no silences between tracks and other content (segments are mixed in the phone). Nor annoying drop outs (smaller file sizes and caching)

mmi is so much more than any radio can offer – it sets new standards for the listening experience

Higher quality audio (streamed AAC+ files)
You can continue listening outside coverage area such as in subways
Skip past the songs you don’t like and vote on the tracks you do
Get instant links to advertiser information (e.g. book a test drive), song lyrics etc.
“Instant Links” – On air features link to more information on your phone (e.g. what’s on links to classified listings)
You can buy what you’re listing about instantly
Check out extra information
Play contests
Interact with other listeners

The best part mmi is free