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	<title>mmi broadcasting</title>
	<link>http://mmibroadcasting.com</link>
	<description>radio 2.0</description>
	<lastBuildDate>Sun, 01 Feb 2009 12:38:07 +0000</lastBuildDate>
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	<item>
		<title>Access to a wider audience</title>
		<description><![CDATA[Even today the vast majority of broadcasters only focusing on their FM and HD (DAB in UK) stations ignoring the fact there are several billion consumers carrying around a handheld device capable of offering multi media and interactive entertainment. mmi is here to change that offering staggering power to customise content and advertising depending on [...]]]></description>
		<link>http://mmibroadcasting.com/?p=15</link>
			</item>
	<item>
		<title>Targeted advertising possibilities</title>
		<description><![CDATA[mmi gives the flexibility, accountability and interactivity demanded in today’s multi-platform world. mmi is even able to serve ads based on the listener’s specific GPS location – radio has never been so local. Imagine instead of just selling audio adverts &#8211; you could sell also VIDEO ADVERTS INTERACTIVE ADVERTS TEXT ADVERTS GRAPHIC ADVERTS INTERACTIVE TIE [...]]]></description>
		<link>http://mmibroadcasting.com/?p=11</link>
			</item>
	<item>
		<title>Real-time music research</title>
		<description><![CDATA[With mmi&#8216;s built in voting system it is possible to monitor every function in real-time. Not only you can see and filter specific target demo&#8217;s but you can also filter the persons who actually haven&#8217;t heard the tracks enough number of times. Also if person skips the song less than 30 seconds from beginning of [...]]]></description>
		<link>http://mmibroadcasting.com/?p=178</link>
			</item>
	<item>
		<title>Real feel radio on your cell phone</title>
		<description><![CDATA[For the first time radio sounds like RADIO on your handset. There are no silences between tracks and other content (segments are mixed in the phone). Nor annoying drop outs (smaller file sizes and caching) mmi is so much more than any radio can offer &#8211; it sets new standards for the listening experience Higher [...]]]></description>
		<link>http://mmibroadcasting.com/?p=7</link>
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